Tanja Gotthardsen

For years, Copenhagen Fashion Week was lauded as a model of ethical transformation, blending Scandinavian aesthetics with moral purpose. But in 2025, the same event found itself in the dock, accused of greenwashing and exaggerating its eco-claims. The controversy exposed deep cracks in how fashion markets virtue, regulation, and credibility on the global stage.

The Natural Fibre Connect (NFC) 2025 Conference, hosted in Edinburgh, 22-23 September, exhorted: "do not write off the natural fibres in the future of textiles," as it deliberated on issues ranging from climate change, latest developments and trends on topics that unite all animal fibre industries such as regenerative agriculture, green finance, traceability social and animal welfare.