Nusa Urbancic

Major fashion brands are using greater amounts of polluting synthetic textiles, a survey of 50 global firms— representing $1 trillion in market value and spanning fast fashion, sports, luxury and supermarket own-brands — reveals greater dependence on synthetic fibres that are driving fast fashion, and use of fossil fuel industry tactics, says a report by the Changing Markets Foundation.

Rampant greenwashing in the textile-fashion-apparel industry is now up front on the EU radar as it declared the 'Proposal for a Directive on Green Claims', even as industry analysts call for it to be writ into law by Member States.

European retail giants are guilty of promoting false solutions to the plastic pollution crisis and perpetuating double standards, a new report has revealed. An analysis of the role European supermarkets play in addressing plastic pollution revealed a near-complete lack of ambition in addressing the plastics crisis.

Keeping consumers at the heart of policies/decisionmaking would be key in the days ahead, and it should not just be about products but also how products are used. And, empowering consumers on tackling greenwashing would sum up the process. People in the know tell texfash.com.