In a positive step forward, Members of the European Parliament (MEPs) have, in overwhelming majority, approved the Green Claims Directive that would entail companies to submit evidence about their environmental marketing claims.
Europe moved closer to its aim to stem greenwashing as European Parliament Wednesday approved a directive that will improve product labelling and ban the use of misleading environmental claims, helping consumers make better purchasing choices.
The European Commission has just presented its proposal for the long-awaited Substantiating Green Claims Directive [1]. Environmental market leaders, and consumers wanting to buy sustainable products, are being actively undermined by the Commission's proposal.
After months of intense lobbying, what could have been legislation contributing to...
