Koen Warmerdam

By integrating physical tracers with blockchain-backed data, Aware offers brands and producers verifiable proof of origin, enabling compliance, circularity, and transparency—particularly crucial as regulatory frameworks like the UPV Textiles Act take hold globally. Koen Warmerdam, Co-founder and Brand Director of Aware, shares insights into how the company is transforming textile sustainability using a phygital traceability system.

Despite separate textile collection becoming mandatory across EU member states from January 2025, fragmented implementation and enforcement gaps undermine circular economy progress. Industry experts reveal how regulatory inconsistencies and misaligned policies are preventing meaningful recycling outcomes across European markets.

Chemical recycling attracts billions in investment promises while proven mechanical methods remain underutilised. With 73% of collected textile waste still landfilled or incinerated globally, industry experts question whether technological tunnel vision is preventing immediate impact and realistic circularity solutions.

Europe's textile recycling industry generates only €1.54 billion annually despite processing millions of tonnes of waste, highlighting systemic economic challenges. Industry experts reveal how data invisibility and traceability gaps create cascading costs that undermine commercial viability and prevent meaningful circularity at scale.