A first of its kind study has analysed what happens to clothes and other textiles after consumers no longer want them in Amsterdam, Austin, Berlin, Geneva, Luxembourg, Manchester, Melbourne, Oslo and Toronto.
Fifteen years ago, when Fashion Takes Action (FTA) was established as a non-profit, ‘sustainability’ as a term wasn’t in vogue. Now while some brands are clearly leaders and taking big risks and others are much slower to engage, what has worsened is that there are brands not genuinely invested in making change and are marketing to consumers as if they are. This increased level of greenwashing ultimately affects those who are on the right track. Kelly Drennan, Founding Executive Director of FTA, talks to texfash.com on their agenda for sustainability.
