It ain't fashion, if it ain't sustainable

Johannes-Harm Hovinga

Ideas for Change / Tackling Climate

5 August 2024

4 minutes

The issue with "market-based solutions" including carbon pricing/carbon offsets as those used by fashion brands is that they shift focus to actions that are not solutions but profit plays.

The Road Away from the Sustainability Roadblock

Sustainability must be globally branded in one set of images, symbols and stories based on archetypes that align with and inform sustainability.

By

Bill D'Arienzo

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