It ain't fashion, if it ain't sustainable

Jeroen Muijsers

Kapok Textiles / Flocus

7 February 2024

10 minutes

Kapok fibre grows on trees, on non-agricultural land. It not only offers a new environment involvement by creating demand for more trees to be planted and halt deforestation, it also positively impacts on the communities where the fibre is grown and processed. Why was it forgotten!?

Flocus Your Attention: A Novel Initiative is Resurrecting a Forgotten, Regenerative Fibre

A start-up straddling two continents is spinning an all-new yarn from a 100% biodegradable and 100% recyclable, regenerative but sadly forgotten tree that since time immemorial has been growing unabashed in the wild.

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Richa Bansal

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