Iva Jestratijevic

A first of its kind study has analysed what happens to clothes and other textiles after consumers no longer want them in Amsterdam, Austin, Berlin, Geneva, Luxembourg, Manchester, Melbourne, Oslo and Toronto.

There's fashion that generates waste, and then there's fashion's packaging that generates more. Even as the industry is being hauled over coals, the subject of packaging, though discussed, remains by the sidelines. Iva Jestratijevic, Assistant Professor and Co-Director of the Center for Consumer Insights and Innovation, University of North Texas, throws light on trends.