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Huifang Mao

Sizing Solutions / Virtual Fitting

15 April 2023

 2 minutes
For their first study, the researchers compared customer purchase data four weeks before and four weeks after an online women’s apparel store in China launched virtual fitting rooms for some of its products. The software allowed customers to create an avatar by uploading their body measurements and full-face photos. Findings from the recently published study indicate the technology could backfire on retailers if they assume consumer interactions are uniformly positive.

Brands & Retailers: Have You Measured Impact of Your Virtual Fitting Room on Overall Sales?

Virtual fitting rooms can sometimes be a bane, or so says a new research. Consumer behaviour through the lens of psychology reveals that VFR can hurt the self-esteem of certain customer segments, and also impact overall sales.

By
  • Staff Writer
Young India Fashion Survey 2025
Textile Recycling Expo
ITF Intertex Portugal 2025
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Footwear Markets / New Trade Disorder / IV Feature
The average effective tariff rate on both footwear and apparel is over five times higher than on all other US imports.

‘Cruel’ April Heaps Tariffs, A Pause; Global Footwear Industry Feels Clobbered

  • Richa Bansal

10 April 2025
Tracing Wool / Sheep Inc Interview
The Sheep Inc mission goes beyond creating exceptional knitwear. It seeks to reimagine the fashion industry's approach to the environment. Instead of merely offsetting emissions, Sheep Inc strives to make a positive impact, pledging to remove more CO2 from the atmosphere than the manufacturing process creates.

Here's a Response to Anti-Wool Agenda: Transparency and Regenerative Sourcing

  • Subir Ghosh

8 April 2025