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Huifang Mao

Sizing Solutions / Virtual Fitting

15 April 2023

 2 minutes
For their first study, the researchers compared customer purchase data four weeks before and four weeks after an online women’s apparel store in China launched virtual fitting rooms for some of its products. The software allowed customers to create an avatar by uploading their body measurements and full-face photos. Findings from the recently published study indicate the technology could backfire on retailers if they assume consumer interactions are uniformly positive.

Brands & Retailers: Have You Measured Impact of Your Virtual Fitting Room on Overall Sales?

Virtual fitting rooms can sometimes be a bane, or so says a new research. Consumer behaviour through the lens of psychology reveals that VFR can hurt the self-esteem of certain customer segments, and also impact overall sales.

By
  • Staff Writer
Most Popular
Snapshot / Recycling Crisis / II Feature
With Europeans producing 12.6 million tonnes of textile waste annually and most still ending up burned, dumped, or exported, the industry needs solutions that can deliver impact today, not in decades. The frenzied rush towards chemical recycling, while potentially transformative, risks creating expensive, exclusive pathways that leave the majority of textile waste unaddressed.

Beyond Chemical Promises: Why Textile Recycling Needs a Technology Reality Check

  • Subir Ghosh

3 June 2025
Solutions / Recycling Crisis / V Interview
Cetia can sort the garments by composition and colour to obtain a homogeneous deposit for processing, and then run this deposit through its automated unravelling line. This line enables mechanical unravelling. Another approach is to consider “intelligent” dismantling to deconstruct a garment. It is currently developing an intelligent dismantling line to separate the various textile fabrics from elements such as buttons, zips, etc., so that each element can be recycled in its proper recycling route.

Inside Cetia’s Breakthroughs in Shoe Dismantling and Textile Sorting Technologies

  • Subir Ghosh

5 June 2025
 
Textile Recycling Expo
Latest Specials
Cotton Crisis / Pakistan Status Analysis
The Pakistan Cotton Ginners Association (PCGA) and All-Pakistan Textile Mills Association (APTMA) have time and again warned that the current tax structure makes domestic cotton unviable, forcing mills to rely increasingly on cheaper imported alternatives. Industry insiders fear that during the crop year 2025–26, cotton ginning and textile sectors may operate at less than 50% of their total production capacity.

Pakistan's Cotton Sector Faces Imminent Collapse as Government Scrambles for Solutions

  • Special Correspondent

5 June 2025
Deforestation / Viscose Angle Report
A lone rainforest tree stump stands in a forestry concession held by PT Industrial Forest Plantation — logged to make way for a pulpwood monoculture plantation.

The Green Inferno: The Destructive Viscose Empire Behind Indonesia's Deforestation

  • Special Correspondent

4 June 2025
 
Young India Fashion Survey 2025