It ain't fashion, if it ain't sustainable

David Even

Footwear Innovation / Primal

13 February 2023

7 minutes

Cork, the raw material used is CO2 negative in its production process. What’s more is that Primal Soles reuses the material by actively taking back used insoles and reintroducing them into the production cycle so that they don’t end up in landfill wastes. This way it creates a completely circular ecosystem that benefits both the customer as much as the planet.

Sole of the Matter: It’s All Cork

Primal Soles, a Netherlands-based start-up, makes insoles from natural Mediterranean cork, claiming it to be the planet's first 100% circular, recyclable and sustainable shoe insole brand.

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