It ain't fashion, if it ain't sustainable

Danielle Statham

PRESS RELEASE / Announcement

16 October 2024

2 minutes

This collaboration marks the beginning of an ongoing partnership, with plans to expand the integration of FibreTrace technology into future product lines.

FibreTrace Announces Partnership with Thai Acrylic Fibre, Reinforcing A More Transparent Future for Fashion

London, U.K.: Cementing its position as a powerhouse in fibre traceability, FibreTrace has announced a new partnership with Thai Acrylic Fibre (TAF) that will see the integration of FibreTrace Technology into its acrylic fibre production.

As one of the world's top five acrylic fibre producers and part of the Aditya Birla Group, Thai Acrylic Fibre...

PRESS RELEASE / Announcement

10 June 2024

2 minutes

Napapijri and Good Earth Cotton Collaborate to Create Summer Essentials with Transparent Traceability

Sydney, Australia: Premium lifestyle brand Napapijri has released a range of sustainable summer essentials for men, women and kids, using Good Earth Cotton.

Good Earth Cotton is a production system verified as having a positive Net Zero position.

Available online and in select stores from 6 June 2024, the partnership between Napapijri and Good Earth...

Best Practices / Good Earth Cotton

6 March 2022

6 minutes

Working to Good Effect

The only true way to guarantee traceability and transparency is by connecting the physical traced fibre with the digital (blockchain). And, it is being done!

Richa Bansal

Interview