It ain't fashion, if it ain't sustainable

Archana Jaju

PRESS RELEASE / Announcement

20 December 2024

2 minutes

Left: Tamannaah Bhatia in Amit Aggarwal's sculptural saree. Right: Tamannaah in AKOK Anamika Khanna’s embroidered one shoulder top with trouser.

Tamannaah Bhatia’s Unforgettable Fashion Moments

New Delhi, India: Tamannaah Bhatia has consistently wowed us with her eclectic fashion choices, balancing traditional grace with contemporary flair. From exquisite sarees to modern ensembles, her looks continue to inspire. Let’s revisit five of her most stunning fashion moments.

Tamannaah in Archana Jaju's Malabar Leopard Kurta Set: Tamannaah exuded...

PRESS RELEASE / Launch

6 May 2024

1 minute

In this collection, Archana Jaju for the first time experiments with upcycling and the craft of Applique. She has upcycled leftover Kalamkari fabrics into strings and used them as embroideries along with stunning appliqué patches.

RAAHI - Ready To Wear by Archana Jaju

New Delhi, India: Archana Jaju, celebrated for her Indian craftsmanship, launches her latest ready-to-wear collection, ‘Raahi,’ drawing inspiration from the wanderlust and spirit of exploration embodied by the traveller. This collection redefines Indian fashion by embracing sustainability, innovation, and circularity while retaining the essence of...

PRESS RELEASE / Launch

1 March 2024

2 minutes

Designed with destination weddings in mind, each piece is crafted to be versatile, allowing the wearer to style it differently for various occasions. The collection seamlessly blends classic styles with contemporary sensibilities, offering something unique for every discerning fashion enthusiast.

Archana Jaju Unveils Spring Summer Collection Inspired by the Tulip Festival of Kashmir

New Delhi, India: Archana Jaju, a leading textile brand rooted in Indian tradition, has launched its Spring-Summer collection. Drawing inspiration from the vibrant colours and breathtaking beauty of the Tulip Festival of Kashmir, this collection is a celebration of nature, tradition, and timeless elegance.

Designed with destination weddings in mind...

PRESS RELEASE / Launch

2 October 2023

1 minute

Archana Jaju’s fall Winter ‘23 collection revisits the traditional art of kalamkari using 23 steps to hand-drawn motifs inspired by the magic of India’s forests and the language of natural colors and vegetable dyes against a palette of pastels.

Archana Jaju launches her new collection ADAVI

New Delhi, India: In her latest collection Adavi, Archana Jaju invokes the magic of India's thriving forests on handspun chanderi, organza, and light silks woven in Chanderi. The collection celebrates the ease of living in modern day India across flowy silhouettes perfect for everything from a business meeting to post work social event.

Archana...