When a practising lawyer decided to start a rent-your-clothes service in India way back in 2016, in a market where rental is still quite a taboo, she slogged at all levels—from the warehouse to the retail store and even home-delivered orders to customers. Her company, valued at ₹500 million, today rents out 300 garments each day. Aanchal Saini, Chief Executive Officer of the country's first and largest fashion rental company, Flyrobe, recounts her journey.
