It ain't fashion, if it ain't sustainable

Myntra

Marketplace India / Quick Commerce

25 December 2024

6 minutes

The fashion e-commerce space today is valued at $16 billion, and is projected to boom to $45 billion in the next four years. Myntra, which belongs to the Flipkart Group, which is owned by US retailer Walmart, is a leader in this space, but has to compete with Amazon Fashion, Reliance Ajio and other others.

Q-comm Will Add Pressure on Delivery Companies; Small Players Should Find Their Way

Observers are agog over how the launch of a pilot qcom programme by leading e-commerce player, Myntra, will play out. Speculation is rife about what this will mean for fashion markets in India. The talk is mostly about brands and big players. What do these mean for small manufacturers? Do they get new platforms to sell? Or, does this mean they will get financially squeezed as they are often on e-comm marketplaces? An analysis.

Richa Bansal

Report

Wireframe: Quick Commerce Fever in India

Marketplace India / Quick Commerce

24 December 2024

4 minutes

The Myntra initiative, which is currently limited to a few pin codes, aims to test the feasibility of ultra-fast deliveries in the fashion and lifestyle segment.

India's Latest Frenzy Poses Question: Does Fashion’s Style Fit the Lean Quick Commerce Body?

The launch of M-Now from Myntra, India’s biggest online fashion player, has caused a stir in the fashion e-tail space in India. This move comes in the backdrop of grocery delivery apps adding apparel to their carts in the last few months. But then, can fashion deliveries work the same way as food and grocery deliveries do? Is Myntra’s a defensive act, or is it a desperate one? An analysis.

Devangshu Dutta

Analysis

Wireframe: Quick Commerce Fever in India

E-tailing Sustainability / Partnership

2 September 2022

2 minutes

Fairtrade works with more than 1.9 million farmers and agricultural workers worldwide, and over 125,000 smallholder farmers and workers who are a part of 109 certified producer organizations, across 15 states and one union territory in India.

Myntra Launches Sustainable Clothing Line in Partnership with Fairtrade

Myntra has joined hands with Fairtrade, and will add a "sustainable" clothing line, made out of responsibly sourced cotton from the Fairtrade-certified supply chain. The line will be part of its casualwear brand Here & Now.

Staff Writer

PRESS RELEASE / Announcement

28 June 2022

3 minutes

Introduced in December 2021, Myntra StyleCast was launched as a separate section on the app, with ~7000 styles. It has since scaled its unique style offerings by 400%, to over 35,000 styles. Myntra StyleCast has grown 2x in demand since its launch, six months back, with high traction being observed from Maharashtra, Uttar Pradesh, Karnataka, Delhi and Haryana regions.

Myntra StyleCast rolls out Campus Ambassador Program, kick starting the journey for ~500 aspiring young creators

BANGALORE, India: Strengthening its proposition for Gen-Z further, Myntra announces the launch of its Campus Ambassador program, onboarding ~500 aspiring fashion influencers from leading colleges across tier-1 and 2 cities in the country to engage deeply with its thriving cohort of Gen-Z consumers.

The Campus Ambassador program is a part of the...

PRESS RELEASE / Launch

28 April 2022

3 minutes

Italian denim marquee, FREESOUL enters India with Myntra

Myntra announces the launch of Freesoul, a contemporary fashion brand hailing from the historic Vicenza region of Northern Italy, known for exquisitely crafted apparel with a timeless and trendy flair. Particularly revered by high-end denim connoisseurs globally, Freesoul’s style comes to life through its limitless collection of looks that are both...

PRESS RELEASE / Announcement

28 April 2022

3 minutes

Myntra Adds Samantha's Fashion Brand Saaki to Its Unmatched Portfolio of Celebrity-Owned Brands

Bengaluru, India: Myntra on-boards renowned actor and style icon, Samantha Ruth Prabhu’s, brand, ‘Saaki’, an affordable and stylish women’s apparel label, adding to the prestigious list of celebrity-owned brands on the platform. Saaki, considered to be an extension of Samantha's personal style, has the privilege of having her as the brand's...