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Flyrobe

Case Study / Flyrobe

10 May 2023

 7 minutes
From an idea about renting fashion, Flyrobe, which was initially bootstrapped, now is the country’s first and largest fashion rental brand, ruling the ethnic or indutva rental space. It started with spending ₹2,700 as customer acquisition cost, only to earn ₹300 for the service; as against the current CAC being ₹400 and the AOV being ₹6,500.

In India, Clothing Rentals Too Have Their Seasons

When a practising lawyer decided to start a rent-your-clothes service in India way back in 2016, in a market where rental is still quite a taboo, she slogged at all levels—from the warehouse to the retail store and even home-delivered orders to customers. Her company, valued at ₹500 million, today rents out 300 garments each day. Aanchal Saini, Chief Executive Officer of the country's first and largest fashion rental company, Flyrobe, recounts her journey.

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