It ain't fashion, if it ain't sustainable

Aditya Birla Group

PRESS RELEASE / Announcement

10 June 2026

2 minutes

Lyocell is a versatile, next-generation fibre widely used across apparel, home textiles, and technical textile applications. Manufactured through a highly efficient closed-loop process, Lyocell offers a compelling combination of durability, breathability, comfort, and lower environmental impact.

Grasim Industries Announces fresh investment of ₹3094 Crore to expand Lyocell Capacity

MUMBAI, INDIA: Grasim Industries Limited, the flagship company of the Aditya Birla Group and a global leader in cellulosic fibres, today announced an investment of ₹3,094 crore, for Phase II Lyocell capacity of 110K TPA at Harihar, Karnataka. This expansion will consist of 2 lines of 55K TPA (150 Tons per day) each. The first line is expected to be...

Hot Button Report / 2024 Edition

4 December 2024

3 minutes

The Hot Button Report has been the primary fibre sourcing analysis tool for the fashion sector since 2016, providing crucial data for 550+ brands, retailers, and designers to inform and support decision-making in their forest-based fabric supply chains.

MMCF Producers Showing Increased Level of Commitment on Low-Carbon NextGen Alternatives

For the first time ever Canopy's Hot Button Report has awarded the coveted 'green shirt' status to three global producers—India-based Aditya Birla, Austria-based Lenzing, and China-based Tangshan Sanyou.

Staff Writer

India Market / Digital Fashion

7 September 2023

3 minutes

Young audiences have a greater propensity to try to buy from new brands. As they constitute a growing share of online fashion purchases, the market for digital disruptors will grow.

Digital Disruptors and Youth Power Set to Propel India's Fashion and Lifestyle Segment, says Bain Report

The digital disruptor segment of India's fashion and lifestyle market will grow rapidly in the coming years. The market itself is expected to grow to approximately $35 billion by financial year 2028 at a 25% CAGR, says a Bain & Co report.

Staff Writer