It ain't fashion, if it ain't sustainable

Shein

Fast Fashion / Young Buyers

3 December 2024

4 minutes

Research has shown that peer influence can be a powerful driver for making more sustainable choices. The largest market for fast fashion is Gen Z, ages 12 to 27, many of whom are also concerned about climate change and might reconsider their fast-fashion buys if they recognised the connections between fast fashion and environmental harm.

Fast Fashion Is Taking a Costly Toll on Millions of Young Customers

Changes in consumer habits, new technologies and legislation can each help reduce demand for unsustainable fashion. The cost of cheap clothes worn a few times also adds up. Next time you buy clothing, think about the long-term value to you and the planet.

Paula M Carbone

Analysis

Toxic Fashion / Australia Scene

30 October 2024

5 minutes

Australia currently doesn’t have a national mandatory information standard in place for fibre content labelling let alone labelling of dyes or chemical additives.

Too Many Toxic Dangers Posed by the Popularity of Ultra-Fast Fashion

Recent investigations have revealed alarming levels of harmful chemicals in ultra-fast fashion items as retailers like Shein, Temu and AliExpress surge in popularity in Australia and across the globe.

Saniyat Islam
Pia Interlandi

Commentary

Consumer Trends / Woke Marketing

13 August 2024

4 minutes

Dior’s €750 (£640) T-shirt printed with the slogan “we should all be feminists”, a phrase taken from author Chimamanda Ngozi Adichie’s feminist TEDx talk which was later used in Beyoncé’s song Flawless.

Woke Marketing Letting Fashion Brands Get Away with Environmental and Labour Abuses

As fast fashion and necessarily overproduction and overconsumption of clothes continues, fashion brands are going all out to woo the mindful consumer (read, women mostly), increasingly employing “woke” marketing tactics that illustrate a political and social awareness around race, LGBTQ+, feminism and the environment.

Mariko Takedomi Karlsson

Commentary

PRESS RELEASE / Survey

6 June 2022

4 minutes

The men's list is also topped by SHEIN, but the leading players are more classic brands, with Tommy Hilfiger and Carhartt rounding out the top three.

What Are the Hottest Clothing and Shoes Brands for Gen Z? Crocs, SHEIN and Columbia

BOSTON, US: What do Crocs, Columbia, Nike and Dr. Martens have in common? These classic brands are among the top choices for clothing and shoes for Gen Z (people between the ages of 9 and 24), according to a new survey by global strategy consultancy L.E.K. Consulting.

"As Gen Z continues to age into greater spending power coupled with its fashion...