It ain't fashion, if it ain't sustainable

Reformation

Product Impact / New Study

25 April 2025

5 minutes

Understanding that the environmental crisis is more than just carbon emissions will ensure that as companies work to reduce their carbon footprint, they are aware of how their business impacts the environment on other fronts. Failure to do so risks shifting impact from one category to another unknowingly.

Raw Materials and Manufacturing Account for 90% of Fashion Product’s Environmental Footprint

A new study finds that 75% of an apparel product's environmental footprint stems from areas of impact beyond carbon emissions, and reveals raw material choices and specific manufacturing processes - not packaging, distribution, or even assembly - contribute up to 90% of product impact.

Special Correspondent

Report

Ideas for Change / Tackling Climate

5 August 2024

4 minutes

The issue with "market-based solutions" including carbon pricing/carbon offsets as those used by fashion brands is that they shift focus to actions that are not solutions but profit plays.

The Road Away from the Sustainability Roadblock

Sustainability must be globally branded in one set of images, symbols and stories based on archetypes that align with and inform sustainability.

Bill D'Arienzo

Commentary

Biomaterials / Mirum Partnership

12 October 2022

4 minutes

NFW’s plants, not plastics approach to material science and commitment to developing a regenerative supply chain helps catalyse critical shifts in land stewardship, labour transparency and the industry's role in the climate crisis.

Stella McCartney, Allbirds, Reformation, Pangaia Team Up with NFW on Most Traceable Mirum

US-based Natural Fiber Welding (NFW) is teaming up with Stella McCartney, Allbirds, Reformation and Pangaia, claiming to produce the most traceable and low-carbon Mirum, a plant-based plastic-free leather alternative ever made. texfash.com reports.