It ain't fashion, if it ain't sustainable

Levi's

PRESS RELEASE / Store

18 April 2024

3 minutes

The store showcases Levi's signature apparel and accessories, offering the latest range of fits for both men and women.

Levi's Makes Landmark Entry into Bangladesh with First Mainline Store

DHAKA, Bangladesh: Iconic denim lifestyle brand, Levi's today announced the opening of its first store in Dhaka, Bangladesh. Situated in the bustling district of Banani Road, the Levi's store boasts an elevated brand and shopping experience as well as a diverse product assortment that is catered to the local consumer. As Levi's continues its...

PRESS RELEASE / Launch

15 February 2024

3 minutes

The collection is rounded out with a series of co-branded, functional accessories. Made from Nylon and denim, the Gundam SEED Harness Bag can be strapped on and tightened for snug storage.

The Levi’s brand and Gundam Collaborate on Futuristic and Functional New Collection

New Delhi, India: Since the release of Mobile Suit Gundam series in 1979, the Gundam universe has steadily expanded while captivating audiences with compelling characters and complex narratives. Set in a future where Earth is embroiled in conflicts between space colonies and the Earth Federation, the franchise has boldly explored novel technologies...

Going Circular / Fashion Index 2023

1 June 2023

4 minutes

Except for Indian brands, which score significantly lower than the rest of the panel, the results from other countries are fairly aligned, with average scores ranging between 2.6 and 3.4, confirming that there is a lot to do everywhere across the globe.

Brands Going Around in Circles; Score Measly 2.97 on 10 in Circularity; Indian Brands Cut Sorry Figure

The just released 2023 Circular Fashion Index (CFX) by Kearney rues that the needle has barely moved since last year's report, with the 200 global brands analysed barely reaching an average of 2.97 on a circularity scale of 10.

Special Correspondent

PRESS RELEASE / Announcement

19 May 2023

3 minutes

To celebrate the milestone anniversary and the enduring power of authentic self-expression, Levi’s is introducing a new range of finishes and fits.

Levi’s Commemorates The 501 Jeans with a Range of New Finishes and Fits

New Delhi, India: What began as a patent for copper rivets on work pants in 1873 has, over the last 150 years, become the most iconic and influential piece of clothing ever created. A canvas for rule-breaking, do-what-you-want style, the 501 jeans have broken boundaries of time and culture. Over the years, the 501 family has expanded beyond the 501...

PRESS RELEASE / Store

31 March 2023

3 minutes

Levi's Expands Retail Footprint in Asia, Announces Opening of Region's Largest Store in Bengaluru, India

BENGALURU, India: Iconic denim and lifestyle brand Levi's today announced the launch of its largest store in Asia. Situated in Bengaluru's bustling shopping hub of Brigade Road, the store advances Levi's direct-to-consumer strategy and expansion focus in Asia. With this store, Levi's continues to elevate brand experience to consumers through...

Circularity / Fashion Index

25 April 2022

4 minutes

Communication and promotion of circularity efforts are the easiest and fastest measures to implement, yet 47% of brands don’t do it at all. Only 14 companies do it credibly, and 80% settle for giving the minimum amount of care instructions required by law.

Top European brands flunk on circularity; avg score 1.99 on 10

The Circular Fashion Index (CFX) of Kearney, which aims to measure fashion brands’ efforts to extend the lifecycle of their clothes, has found that the top 100 European brands are performing abysmally. Only Patagonia, The North Face and Levi’s have an acceptable score.