It ain't fashion, if it ain't sustainable

AllBirds

Ideas for Change / Tackling Climate

5 August 2024

4 minutes

The issue with "market-based solutions" including carbon pricing/carbon offsets as those used by fashion brands is that they shift focus to actions that are not solutions but profit plays.

The Road Away from the Sustainability Roadblock

Sustainability must be globally branded in one set of images, symbols and stories based on archetypes that align with and inform sustainability.

By

Bill D'Arienzo

Commentary

Biomaterials / Mirum Partnership

12 October 2022

4 minutes

NFW’s plants, not plastics approach to material science and commitment to developing a regenerative supply chain helps catalyse critical shifts in land stewardship, labour transparency and the industry's role in the climate crisis.

Stella McCartney, Allbirds, Reformation, Pangaia Team Up with NFW on Most Traceable Mirum

US-based Natural Fiber Welding (NFW) is teaming up with Stella McCartney, Allbirds, Reformation and Pangaia, claiming to produce the most traceable and low-carbon Mirum, a plant-based plastic-free leather alternative ever made. texfash.com reports.

By

Staff Writer

Luxury Markets / Ensuing Trends

22 July 2022

6 minutes

If “digitalisation” is the quintessential mantra of today's daily living, then, phygital is all about perfectly blending the physical and the virtual space.

Luxury and Phygital Experience: The Next Big Gamechanger

As the Web spins into the Web 4.0 era, which is more immersive, experiential and decentralised, luxury is taking a lead.

By

Abhay Gupta

Commentary

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Event Roundup / System Change Report

Beyond the panels and presentations, the 4th Sustainable & Circular Textiles, Apparel & Footwear event stood out for its open, constructive atmosphere. The second-day workshops in particular provided a space for deeper discussion—moving from theory to practice and encouraging real dialogue about what circularity actually takes. One thing was clear: we don’t all agree on the exact path forward, but we share similar goals. And sometimes, hearing an alternative opinion can sharpen your own perspective.

From Ideas to Impact: Circularity in Textiles Needs Scalable Action—Not Just Solutions

Kirsi Roine

14 April 2025

Tracing Wool / Sheep Inc Interview

The Sheep Inc mission goes beyond creating exceptional knitwear. It seeks to reimagine the fashion industry's approach to the environment. Instead of merely offsetting emissions, Sheep Inc strives to make a positive impact, pledging to remove more CO2 from the atmosphere than the manufacturing process creates.

Here's a Response to Anti-Wool Agenda: Transparency and Regenerative Sourcing

Subir Ghosh

8 April 2025