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Viral Desai

Chief Executive Offier Zenitex
Viral Desai

Viral Desai is an renowned entrepreneur and environmentalist. He is the CEO of Surat-based textile processing house Zenitex. Under his leadership, Zenitex has bagged several state, national and international awards for energy conservation and sustainability. Desai is very active in environmental protection. Currently, he runs a nationwide movement under the 'Satyagraha Against Pollution and Climate Change' campaign and making people aware about protecting the environment.

 

List of All Articles

Title Date
MSMEs Need Both Respect and Support
 
 
Most Popular
Circularity Narratives / ESCF Project Report
Participation in ESCF was not token—it demanded deep engagement from all. For Yee Chain, this meant drawing from years of hands-on trials in circular textile manufacturing. As supply chain partners, it was committed to share its existing knowledge and to advance development/ use of new knowledge and tools to actively contribute to the project.

Enabling Systemic Circularity and a Collective Push for Industry-Wide Change

  • Subir Ghosh

18 April 2025
Advantage India / New Trade Disorder / V Report
There are already reports of US companies asking for discounts. This is true as much of India, as it is of the smaller apparel-making nations.

Trump Tariffs Give Indian Industry a Chance to Recalibrate its Global Textiles Trade Strategy

  • Richa Bansal

11 April 2025
 
Latest Specials
Product Impact / New Study Report
Understanding that the environmental crisis is more than just carbon emissions will ensure that as companies work to reduce their carbon footprint, they are aware of how their business impacts the environment on other fronts. Failure to do so risks shifting impact from one category to another unknowingly.

Raw Materials and Manufacturing Account for 90% of Fashion Product’s Environmental Footprint

  • Special Correspondent

25 April 2025
Tariffs and Seconds / SMART View Interview
If unfair trade barriers persist, there's the risk of seeing mountains of usable clothing pile up in the US, while markets abroad fill the gap with cheap, low-quality fast fashion that often results in more waste, not less. Keeping the second-hand clothing trade flowing freely is in everyone’s best interest: economically, socially, and environmentally. This is a moment to build smarter, fairer, and more circular global systems, not to shut them down.

Trade Barriers on Second-Hand Clothing Disrupt a Globally Significant Reverse Supply Chain

  • Subir Ghosh

24 April 2025
 
Trending Now
Retail Prospects / India Story Commentary
The untapped potential of India’s smaller cities is expected to drive the next phase of retail growth. A research report indicates that 60% of the country’s retail growth in the next 2-3 years will come from Tier 2 and Tier 3 cities.

Retail in India – 2025: A Promising Future Backed by Insights and Statistics

  • Susil S Dungarwal

2 January 2025
Ecommerce / Omnichannel Retail Commentary
As the retail landscape continues to evolve, adopting and refining omni-channel approaches will be essential for brands seeking to maximise their potential in India’s dynamic market.

Indian Retail Brands Embrace Omni-Channel Strategies to Boost Consumer Experiences

  • Anuj Kejriwal

15 July 2024
 
Latest Updates
Egypt Industry / Textile Cities
One of the two textile cities will be built in the Minya region.

Egypt Aims to Reinvent Textile Sector with Two Mega Industrial Cities

  • Staff Writer

21 April 2025
Decarbonisation / Viet Nam Efforts
Viet Nam’s apparel and footwear industry is crucial to its export strategy, employing around three million workers of whom some 80–90% are women.

Viet Nam Facing Critical Challenges in Energy Consumption, Carbon Emissions and Resource Efficiency

  • Staff Writer

18 April 2025