Aayushi Badhwar holds a PhD focused on the adoption of emerging traceable technologies within fashion and textile businesses. Her research expertise and journal publications centre on the application of blockchain technology to address key supply chain challenges, including counterfeiting, greenwashing, and the lack of transparency and traceability in current systems. Professionally, she lectures at RMIT University in the School of Fashion and Textiles, specialising in the intersection of enterprise and technology within the fashion industry.