H&M, in association with US-based LanzaTech, has dropped ‘CarbonSmart’ polyester garments created partly from “captured emissions.”
- The move is being described as a “revolutionary” innovation that claims to reduce pollution and limits use of virgin fossil resources to make new products,
The tie-up: The H&M Move garments, created partly from captured emissions, were infused with the brand’s own DryMove technology—trademarked material that pulls away moisture from the skin and keeps movers comfortable and dry while moving.
The technology: Using three simple steps, LanzaTech captures carbon emissions from steel mills, traps them in bioreactors and converts them into the same building blocks that conventional polyester is made of.
- LanzaTech transforms waste carbon into materials such as sustainable fuels, fabrics, packaging, and other products. Using a variety of waste feedstocks, LanzaTech’s technology platform highlights a future where consumers are not dependent on virgin fossil feedstocks for everything in their daily lives.
- LanzaTech’s goal is to challenge and change the way the world uses carbon, enabling a new circular carbon economy where carbon is reused rather than wasted, skies and oceans are kept clean, and pollution becomes a thing of the past.
- The garments H&M Move's three-piece drop for women includes a jumpsuit, a top and a pair of tights, partly made of LanzaTech CarbonSmart polyester with a DryMove finish. The sleek, all-black garments draw on the contemporary athluxury movement and feature contrasting seams and creative cut-outs.
What they said:
In collaboration with LanzaTech, we are thrilled to offer our customers a capsule collection made with CarbonSmart™ polyester, a ground-breaking material using repurposed carbon emissions. This partnership enables H&M Move to explore innovative materials and playing our part in helping to create more sustainable sportswear in the future.
— Simon Brown
General Manager
H&M Move
The innovations in the textile industry today focus on sustainability for a better world. We are proud to partner with H&M Move on this drop which reflects ways to rethink how we make and how we experience our clothing,
— Jennifer Holmgren
Chief Executive Officer
LanzaTech
