It ain't fashion, if it ain't sustainable

Green Claims Code

Greenwashing / Green Claims Code

28 June 2022

2 minutes

To help consumers to identify genuine environmental claims about products and services that they are considering purchasing the CMA has created a series of tips. The tips are designed to encourage consumers to ask themselves some simple questions when they see an environmental claim.

Fashion Brands Make up Quarter of ‘Greenwashing’ Complaints in UK

Packaging and fashion sectors received the most complaints six months on from introduction of the Competition and Markets Authority's Green Claims Code.

By

Staff Writer

Most Popular

Denim Finishing / EIM Report Interview

Environmental Impact Measuring (EIM) combines user input with strict benchmarking and automated calculations. To ensure data integrity, it uses a dual system: an accreditation programme for users and third-party validation by GoBlu International.

Future Lies in Hybrid Models Where High-Level LCAs Are Supplemented by Granular Data

Subir Ghosh

2 May 2025

Under Scanner / Nike Wage Theft Analysis

Without binding frameworks, supply chains will continue to operate on a model of plausible deniability and race-to-the-bottom pricing.

Nike's Unpaid Wages and Erosion of Corporate Credibility in Global Supply Chains

Special Correspondent

8 May 2025

Textile Recycling Expo

Latest Specials

Toxic Fashion / Nonylphenol Usage Report

Indian textile products containing toxic chemicals may face barriers or trade limitations in the global market, hindering competitiveness of the Indian textile industry. By aligning with international efforts and adopting strict measures,

Toxic Chemicals in Indian Clothing Pose Health and Environmental Threats, Finds Study

Special Correspondent

27 May 2025

AI Trends / Advertising Commentary

Digital twins — virtual replicas of real people — are gaining traction in marketing to enhance personalisation, streamline content creation and deepen customer engagement.

Digital Clones of Real Models Are Revolutionising Fashion Advertising

Luana Carcano

26 May 2025

Young India Fashion Survey 2025