Vegan

Being “animal-free” isn’t the final nail in the coffin for the leather industry. It is a façade for brands to avoid misinformed brand erosion while profiting from cheaper materials across their supply chain. The industry must rewrite, reteach, and remarket actual facts as the leather narrative has been dramatically swayed by fake leather and oil companies.

The Apple FineWoven material that was touted as a more environment-friendly alternative to leather has failed the elementary test of durability, apart from the fact that the tech giant's unqualified claims have been exposed by laboratory tests.