It ain't fashion, if it ain't sustainable

Shopping Trends

Consumer Trends / Awareness Levels

29 January 2024

2 minutes

Young adults are a magnet for fast fashion retailers, given tight budgets and susceptibility to compulsive buying behaviour.

Young Consumers in Canada Lack Awareness of Fast Fashion Impacts, Finds Researcher

A new research has found that Gen Z and Millennial consumers care about sustainability, but lack awareness of the environmental and social impacts of fast fashion.

Staff Writer

Shopping Trends / Technologies

18 January 2024

3 minutes

AI can make shopping easier by giving consumers the information they need to make better, faster decisions. When technology is integrated to improve their experiences—not added as an afterthought—brands and retailers can finally deliver the convenience and flexibility consumers have come to expect.

Simplifying Shopping Experience Will Benefit Those Who Leverage AI Earliest, Indicates IBM Study

A new consumer study that analyses customer preference and customer behaviour has found that consumers must often spend hours searching for the right products, scouring product recommendations and reviews, comparing prices, and assessing sustainability performance.

Staff Writer

Consumer Trends / Shopping

28 November 2023

4 minutes

The practices employed by the Victorians to mend, sell and reuse old clothing might offer us some valuable lessons this Black Friday.

Black Friday Counter: Victorians Had a Much More Sustainable Approach to Fashion

As Black Friday sales officially ended in the UK on Monday, what are some lessons that the Victorian age holds out when it comes to 'sustainable' consumption of fashion?

Danielle Mariann Dove

Commentary

Consumer Trends / Australia

4 November 2022

2 minutes

Despite the preference for in-store shopping, Australians rate the in-store shopping experience lower than that of online, particularly on key attributes like product availability, product ranges and sales and promotions, according to the annual Retail Monitor survey of 1,000 Australian shoppers from the Australian Consumer and Retail Studies (ACRS) unit in the Monash Business School.

Traditional Shopping Makes Fashionable Comeback in Australia, More Return Items Bought In-Store than Online

Australia is seeing the return of a preference for physical stores, and shoppers are moving between the offline and online worlds more seamlessly than ever before, according to a survey.

Staff Writer

Shopping Trends / Rising Costs

5 October 2022

3 minutes

As many as 61% of consumers in the US and UK are likely to prioritise price over sustainability when shopping for fashion. In fact, 55% believe that sustainable fashion is often too expensive, and 57% want fashion to be more sustainable. While 54% of respondents said they don’t completely trust the claims some brands make about their commitment to sustainability, 57% of women and 50% of men said when they shop online, they don’t know how to identify if an item of clothing is sustainable or not.

61% of Fashion Shoppers in US and UK Put Price Above Sustainability as Living Costs Rise

Consumers in the US and UK are increasingly having to prioritise price over sustainability as living costs continue to rise on both sides of the Ocean. Most believe that fashion needs to be sustainable, but are often confused by what sustainability claims really mean.