Shopping Trends

A Cornell University study on human-centred design has shown that algorithm-fuelled generative art heightens consumers’ sense of exclusivity and aesthetic pleasure inside metaverse-based fashion stores. The experiments revealed that AI-driven art installations enhance engagement for both mass-market and luxury brands, with dynamic displays especially effective in stimulating online word-of-mouth responses and retail appeal.

A new research has found that Gen Z and Millennial consumers care about sustainability, but lack awareness of the environmental and social impacts of fast fashion.

A new consumer study that analyses customer preference and customer behaviour has found that consumers must often spend hours searching for the right products, scouring product recommendations and reviews, comparing prices, and assessing sustainability performance.

As Black Friday sales officially ended in the UK on Monday, what are some lessons that the Victorian age holds out when it comes to 'sustainable' consumption of fashion?

Australia is seeing the return of a preference for physical stores, and shoppers are moving between the offline and online worlds more seamlessly than ever before, according to a survey.

Consumers in the US and UK are increasingly having to prioritise price over sustainability as living costs continue to rise on both sides of the Ocean. Most believe that fashion needs to be sustainable, but are often confused by what sustainability claims really mean.