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Quiet Luxury

Consumer Trends / Quiet Luxury

19 January 2024

 3 minutes
What is the right strategy for luxury brands when it comes to displaying their logos? Findings suggest that prominent logo displays often backfire, making brands seem inauthentic and less cool. This strategy turns fans of the brand away, potentially reducing its market share.

Luxury Fashion Going Quiet as Minimalist, Logoless Style Stages a Comeback

Luxury brands should prominently display their logo, shouldn’t they? A recent research suggests otherwise.

By
  • Paurav Shukla
  • Dina Khalifa
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