It ain't fashion, if it ain't sustainable

Gen Z

Fast Fashion / Gen Z Trends

5 September 2022

2 minutes

Alexander Kovacs / Unsplash

Gen Z Preaches Sustainable Fashion But Practices Fast Fashion. Well, Most of Them

A research finds that Generation Z members want their clothes to be "sustainable" but still regularly buy fast fashion, demonstrating a heaven and hell difference between their espoused ideals and real world practice.

By

Staff Writer

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Footwear Markets / New Trade Disorder / IV Feature

The average effective tariff rate on both footwear and apparel is over five times higher than on all other US imports.

‘Cruel’ April Heaps Tariffs, A Pause; Global Footwear Industry Feels Clobbered

Richa Bansal

10 April 2025

Tracing Wool / Sheep Inc Interview

The Sheep Inc mission goes beyond creating exceptional knitwear. It seeks to reimagine the fashion industry's approach to the environment. Instead of merely offsetting emissions, Sheep Inc strives to make a positive impact, pledging to remove more CO2 from the atmosphere than the manufacturing process creates.

Here's a Response to Anti-Wool Agenda: Transparency and Regenerative Sourcing

Subir Ghosh

8 April 2025