It ain't fashion, if it ain't sustainable

Carbon Capture

Tech Innovation / Biomimicry

31 July 2023

3 minutes

Neeka and Leila Mashouf, twin sisters who grew up in North California, founded Rubi Laboratories in 2021 after inventing and prototyping the technology in a public biohacking lab, leveraging their deep scientific expertise in materials engineering and bioengineering.

Rubi Laboratories to Help Walmart Convert Emissions into Cellulosic Fibres

In what could well be a groundbreaking technology, a Walmart and Rubi Labs collaboration could soon be spinning out affordable clothing from carbon emissions, and the inspiration is nature yet again — the process how trees “eat” CO2!

By

Staff Writer

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Trade Ties / Indo-Bangla Tension Commentary

Trucks at the border crossing at Dawki, Meghalaya. The trans-shipment facility, operational since 2020, was a result of India’s “Neighbourhood First” initiative and a gesture of goodwill toward Dhaka.

India’s Trans-shipment Ban Serves as a Big Blow to Bangladesh’s Apparel Ambitions

Subir Ghosh

21 April 2025

Circularity Narratives / Yee Chain International Interview

Unified standards, greater efficiency, and reduced fragmentation could be the shared goal of the future for the industry. However, achieving this would be incredibly challenging; hence tailoring solutions to specific contexts while ensuring coherence and interoperability across different regions is the way forward.

Falling into the Blame Game Is Counter-Productive for all in the Value Chain

Subir Ghosh

16 April 2025