It ain't fashion, if it ain't sustainable

2023 Earthquake

Quake Aftermath / Brand Responses

28 August 2023

3 minutes

Only five among the 202 respondents said that brands offered them and their workers any support at all after the earthquake.Close to half (48%) said that buyers reduced their order volume after the earthquake.

2023 Quake Aftermath: Only 2 Brands Acted Responsibly, Rest Left Türkiye in the Rubble

At least 16 global fashion brands were mute observers to the February 2023 tremblor that devastated parts of Turkiye with only 2 taking some steps to ameliorate working conditions from the 200+ suppliers they source from.

By

Special Correspondent

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Circularity Narratives / ESCF Project Report

Participation in ESCF was not token—it demanded deep engagement from all. For Yee Chain, this meant drawing from years of hands-on trials in circular textile manufacturing. As supply chain partners, it was committed to share its existing knowledge and to advance development/ use of new knowledge and tools to actively contribute to the project.

Enabling Systemic Circularity and a Collective Push for Industry-Wide Change

Subir Ghosh

18 April 2025

Branding Evolution / Influencers Analysis

Branding has always been about making a lasting impression, literally and figuratively.

Challenges of Branding in the Age of Influencers

Piyush Deogirkar

30 April 2025