It ain't fashion, if it ain't sustainable

On-Demand Fashion

Consumer Trends / On-Demand Fashion

18 April 2024

5 minutes

Crisis talks and bankruptcy are rocking high-street favourites like H&M, and from Victoria’s Secret, which has closed more than 100 stores over the past years, to Superdry, Gap, TopShop, Kookaï and Scotch & Soda.

On-Demand Fashion Needs to Work for World to Cut Down on Consumer Waste

Implementing on-demand production at a large scale in the short term is not realistic, but purposeful fashion is certainly within reach, and it is critical to educate the final consumer about fashion’s true cost.

By

Valérie Moatti

Analysis

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Tariffs and Seconds / SMART View Interview

If unfair trade barriers persist, there's the risk of seeing mountains of usable clothing pile up in the US, while markets abroad fill the gap with cheap, low-quality fast fashion that often results in more waste, not less. Keeping the second-hand clothing trade flowing freely is in everyone’s best interest: economically, socially, and environmentally. This is a moment to build smarter, fairer, and more circular global systems, not to shut them down.

Trade Barriers on Second-Hand Clothing Disrupt a Globally Significant Reverse Supply Chain

Subir Ghosh

24 April 2025

Event Preview / Intertex Portugal Interview

ITF Intertex Portugal expects the participation of over 250 top-tier exhibitors, alongside the anticipated presence of more than 5,000 professionals from over 20 countries.

Balancing Between Nearshoring and Regional Supply Chains with a Global Outlook

Subir Ghosh

3 May 2025