The urge to gift an enduring piece of Punjab’s legacy, and the lack of it, led to the setting up of Aab Label, a contemporary brand that draws inspiration from the hand-embroidered heritage craft of phulkari. FounderShreya Mehra shares her story.
A one of its kind dataset of jamdani motifs in digital format has been developed by students in Bangladesh in a bid to preserve the centuries old “Intangible Cultural Heritage of Humanity”.
