Ecommerce

E-commerce in India is on an upward trajectory and the trend is expected to continue, with forecasts suggesting that it will comprise nearly 10% of the retail market by mid-2024. Brands that embrace the omni-channel retail approach will be well-positioned to meet consumer expectations, achieve higher levels of customer engagement, and drive long-term success in the competitive retail market.

Buoyed by increasing affluence and discretionary spending, the fashion and apparel segment is set to become the biggest segment of online retail in India in the next two years, elbowing out the mobile devices category which had been the biggest in the past decade.

Soaring inflation, protracted supply chain bottlenecks and a war in Europe that might escalate soon: all indicate uncertain days ahead for US retail.