BOULDER, Colo., U.S.: The Grateful Dead launches a brand new sustainably-made collection in collaboration with Pact, Earth's Favorite clothing company. In line with the band's 55+ years of supporting environmental causes, this Dead Head collection is the first of its kind to be organic, fair trade, and carbon-neutral.
"The Grateful Dead believes in authentic music, real people, and creating a deeper and more meaningful relationship with fans," said Brendan Synnott, founder of Pact. "We hope to do the same with this collection."
Pact's first drop includes underwear, boxers, leggings, and a collection of men's and women's tees—all made with organic cotton and certified fair trade. Be on the lookout for future releases, including Grateful Dead pullovers, sweatpants, a "one for all" gender-neutral collection, and matching pajamas for the whole family. To learn more, visit wearpact.com
ABOUT PACT: Pact is a company on a mission to make Earth's Favorite Clothing. They source sustainable materials, partner with fair trade factories, save water, and offset their carbon footprint from seed to tee. Founded as an underwear company in 2011, Pact has expanded into becoming a go-to brand for all things organic cotton, including their bestselling underwear, soft loungewear, and everyday wear for the whole family, as well as 100% organic bed and bath products.
ABOUT THE GRATEFUL DEAD: The Grateful Dead is a social and musical phenomenon that grew into a genuine American treasure. In 1965, an entire generation was linked together by common ideals, gathering by the hundreds and thousands. This movement created a seamless connection between the band and its fans. As the band toured, Dead Heads would follow. Not because it was a part of popular culture, but because it is a true counterculture that exists to this very day-one that earnestly believes in the value of its beliefs. By 1995, the Grateful Dead had attracted the most concert goers in the history of the music business, and today remain one of the all-time leaders in concert ticket sales. Eventually, the caravan evolved into a community with various artists, craftsmen and entrepreneurs supplying a growing demand for merchandise that connected them to the music. Today, the connection is as strong as ever. The band was inducted into the Rock & Roll Hall Of Fame in 1994 and received a Grammy® Lifetime Achievement Award in 2007. Their final tally of 2,318 total concerts remains a world record. The Grateful Dead recently celebrated their 53rd top 40 album on the Billboard chart, a feat no other group has achieved.
