BERLIN, GERMANY: Global lingerie and lifestyle brand Savage X Fenty is expanding its European nano- and micro-influencer gifting program, partnering with AI-automated platform GIFTD to scale its community-driven marketing across the region.
Following successful operations in France and Germany, Savage X Fenty is expanding the program to Denmark and Sweden this month. An additional three European locations will launch in H2, bringing the brand’s exclusive regional ambassador community to 700 creators by the end of 2026.
To power this expansion, Savage X Fenty is leveraging GIFTD’s AI-enabled platform to deeply connect community building with performance marketing. Through an exclusive ambassador storefront, selected creators choose a monthly set and generate custom content, sharing partnership and Spark ad codes that link directly to paid reach on Meta and TikTok.
"Micro- and nano-influencers are the backbone of authentic brand community in 2026," says Hannah Kromminga, Founder & CEO of GIFTD. "By automating the logistics of gifting and seamlessly tying it into paid performance channels like Meta and TikTok, we enable iconic brands like Savage X Fenty to turn community love into highly scalable, measurable ROI."
According to eMarketer (Feb 2026), micro- and nano-influencers claim nearly half of all influencer marketing spend this year. Savage X Fenty’s strategic move highlights a massive industry shift toward hyper-authentic, tech-driven creator partnerships.
The expanded program is live starting June 2026.
ABOUT SAVAGE X FENTY: Savage X Fenty is an inclusive lingerie, loungewear, and intimates brand founded by superstar Rihanna in 2018. Built on a mission of body positivity, the label offers a large range of sizes and gender-inclusive styles for every body type, mood, and occasion.
ABOUT GIFTD: GIFTD automates and scales influencer gifting with AI, tying an exclusive, engaged brand community directly to paid ads on Meta and TikTok. Following a strategic pivot to influencer gifting automation in late 2025, GIFTD has rapidly secured five major fashion deals, including Savage X Fenty, Fabletics, and Tom Tailor.
