Summer Somewhere believes that circularity through resale can help solve the over consumption and underutilization of fashion. To take matters into its own hands, it has launched its own resale program on its website, the initiative is called Relove Summer Somewhere.
This allows Summer Somewhere’s customers to see a RESELL button in their order history which enables them to list their garments for resale in just 60 seconds. Customers who wish to buy preloved fashion can now do so on the Relove category page of the website.
Circular fashion is defined as a regenerative system in which items are circulated for as long as their value is retained. That’s the future of fashion. Each garment resold saves 6 times its weight in CO2. Each time you resell a garment, its carbon footprint is lowered by 82%. Knowing this motivates people to part with the 9 Bn pieces of clothing we have in our wardrobes.
If we don't do something right now, if the fashion industry continues on its current path, by 2050 it could use more than 26% of the carbon budget associated with 2°C global warming limit.
Meghna Goyal: “Sustainability is an inherent part of our core values at Summer Somewhere. We produce in small mindful batches; however, overconsumption & overproduction are at an all-time high. We are taking our commitment to the planet one step further by enabling our customers to resell their pre-loved Summer Somewhere garments via our platform itself.”
Powered by Relove Tech
The store is powered by Relove, the technology company that ensures smooth resale between the buyers and the sellers of Summer Somewhere.
First of its kind in India, Relove is a technology product that enables brands to host a peer-to-peer resale marketplace on their websites. Relove allows them to build a novel business model that will keep their clothes in circulation and hold resale value like a car does, year after year.
Relove is simply a technology that lets a fashion brand’s customers resell their clothing through the brand’s website.
Prateek, Co-Founder Relove: “Technology has the power to change the way we have structured business models in the past because a lot more is possible now, by building circular technologies that are user-friendly we hope to change the way the world works”
