Lisbon, Portugal: Iconic skiwear brand Perfect Moment announces today the launch of Perfect Second Moment, its resale program in partnership with leading luxury platform Reflaunt. The service will be available on early access to US customers on May 6th, which coincides with the end of the ski season, with a wider rollout to customers in the UK and Europe this Fall.
By facilitating the resale of pre-loved skiwear and accessories through Reflaunt's technology, Perfect Second Moment is designed to extend the longevity of Perfect Moment’s high-quality luxury items, building on the brand’s commitment to durability and quality. Reflaunt takes away the hassle of listing each item and finding a buyer on resale marketplaces, so that customers enjoy a seamless experience and receive a gift card to use at Perfect Moment without even waiting for their item to sell.
“At Perfect Moment we believe that luxury and sustainability can go hand-in-hand. We are committed to creating high-quality ski and fashion apparel that is made to last, sourced responsibly, and using recycled materials where possible. In an effort to make our products more accessible and last even longer, we are thrilled to partner with Reflaunt to introduce our resale program to help reduce our impact.” Mark Buckley, CEO of Perfect Moment
“We are excited to partner with Perfect Moment and provide their customers with a seamless way to buy and sell their skiwear,” said Stephanie Crespin, founder and CEO of Reflaunt. “The end of the ski season, colliding with spring cleanout habits, is a critical moment to facilitate circular habits and ensure these high-quality items are taken care of - which is why we open early access to US customers today, and we look forward to scaling up this program globally this year.”
About Perfect Moment: Founded in 1984, in the mountains of Chamonix, Perfect Moment is a high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs, resulting in pieces that transition effortlessly from the slopes to the city, the beach and back again. Initially the vision of extreme sports filmmaker and professional skier Thierry Donard, the brand was built on a sense of adventure that has sustained for over 20 years. Donard, fuelled by his personal experiences, was driven by a desire to create pieces that offered quality, style and performance, pushing the wearer in the pursuit of every athlete’s dream: to experience ‘The Perfect Moment.’
In 2010 British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand. Under Jane’s creative direction Perfect Moment was injected with a new style focus, one that reignited the spirit of the heritage brand, committed to improving fit, performance and the use of best-in-class functional materials. As such, the designs evolved into the distinct statement pieces synonymous with the brand as we know it today.
About Reflaunt: Reflaunt is a resale technology provider that enables fashion brands to offer their customers a resale service directly on their ecommerce. Brands and retailers rely on Reflaunt’s global operations and resale infrastructure to take back their customers’ luxury wardrobe, inspect and value every item, have it sold again, and boost customer loyalty via shopping credits rewards.
