New Delhi, India: Mellowdrama proudly unveils AlterEgo, its latest collection that celebrates the power of individuality and self-expression. Inspired by the inner voice that defies convention, mocks monotony, and rejects the mundane, AlterEgo transforms everyday routines into extraordinary moments with its bold blend of mellow comfort and dramatic flair.
Designed with versatility at its core, AlterEgo reimagines timeless wardrobe staples with a playful, modern twist. From classic denim to breezy, lightweight alternatives, this collection combines soft twills and cottons for ultimate comfort, while introducing visual intrigue with checks, poplin fabrics, and cozy terry details in sweatshirts.
What truly sets AlterEgo apart are its innovative denim treatments. Multi-tonal dye processes and tie-washing techniques create vintage-inspired gradients, while twill washes add softness without compromising durability. The collection also features distinct textures and bold, irregular patterns, offering a unique and edgy, individualistic appeal.
Sustainability takes center stage, with leftover materials being creatively transformed into one-of-a-kind pieces through patchwork, appliqué, and embellishments, minimizing fabric waste and celebrating conscious craftsmanship. Each piece is further elevated with intricate embroidery, sequins, metallic accents, beads, and edgy studs—handcrafted details that ensure AlterEgo makes a bold, unapologetic statement.
The AlterEgo collection is a call to embrace your true self, whether for an everyday look or a standout moment. These designs embody the spirit of transformation, encouraging you to break free from the ordinary.
Price Range: Starts from INR 8,000
About Mellowdrama: Mellowdrama by Aaina Mahajan is a one-stop solution for prêt wear, using pure fabrics with easy fits and contemporary cuts highlighted by fine embroideries and quirky embellishments. The brand curates collections for the woman who is unabashedly herself, expressing her take on the world through bold yet comfortable fashion. They strive to make high fashion both accessible and affordable, ensuring that every piece is both stylish and wearable.
