London, U.K.: German backpack brand Kapten & Son is excited to announce the opening of its first-ever UK retail store, launching on 16th August 2025 in the heart of London’s vibrant Seven Dials/Covent Garden district.
This opening marks a major milestone in the brand’s international expansion, bringing the beloved Kapten & Son experience to one of Europe’s most influential fashion capitals. With a strong footprint across continental Europe—thanks to successful store launches in Frankfurt, Hamburg, Vienna, and Amsterdam—London now represents the next step in connecting with a growing global community of urban adventurers.Opening its doors on Saturday, 16th August, the new flagship store will offer a series of interactive experience stations designed to help visitors find their ideal backpack:
- A packing table lets customers test how much each backpack can hold.
- A size check station ensures bags meet hand luggage requirements—ideal for frequent flyers.
- And the showstopper? A cutting-edge “Magic Mirror” that lets shoppers see how each backpack looks from behind—taking the guesswork out of fit and style.
Whether commuting across town, planning a weekend getaway, or exploring new cities, Kapten & Son is here to equip your journey—with style, purpose, and a touch of adventure. Stay tuned for more details on the grand opening and exclusive launch events.
“We’re incredibly excited to finally bring Kapten & Son to the UK. This store is more than just a retail space—it’s an invitation for Londoners to experience our world, our products, and our passion for thoughtful design and functionality.” - Johannes Theobald, co-founder and CEO.
About Kapten & Son: Founded in Germany, Kapten & Son is a lifestyle brand known for its timeless backpacks, travel gear, and eyewear. With a mission to combine functionality, aesthetic design, and individuality, the brand has become a go-to for travelers, creatives, and tastemakers across Europe and beyond.
- Kapten & Son quickly gained traction with its first product—a watch featuring interchangeable straps—which resonated with a young, style-conscious audience. The brand expanded its offerings to include sunglasses, backpacks and suitcases, maintaining a strong direct-to-consumer (D2C) model and leveraging digital marketing to build a loyal customer base.
- In 2021, Kapten & Son secured a minority investment from Ardian Growth, marking its first external funding since inception. This partnership aimed to enhance the company's financial infrastructure and support its international expansion. As of March 2025, Theobald serves as a director of Kapten & Son UK Limited, reflecting the brand's continued growth and presence in the UK market.
About Co-Founder & CEO Johannes Theobald: Johannes Theobald is a German entrepreneur and co-founder of Kapten & Son, a Cologne-based lifestyle and accessories brand known for its sleek, travel-inspired products. Born in 1987, Theobald co-founded the company in 2014 alongside Fabian Deventer and Artjem Weissbeck while they were students.
- Today, Theobald leads Kapten & Son alongside CFO Phil Pezus. Under Theobald's and Pezus’ leadership, Kapten & Son has evolved into a prominent European lifestyle brand, known for its quality products and strong digital presence.
About The New Store: Kapten & Son’s first UK flagship store will be located in the heart of London’s Seven Dials at 27 Neal Street, London WC2H 9PR, a dynamic hub of fashion, lifestyle, and culture. Designed as more than just a retail space, the store offers an immersive brand experience featuring interactive elements like a packing table, hand luggage size-check station, and the innovative “Magic Mirror”, which lets customers see their backpack from every angle. Whether you're planning a city break, daily commute, or global adventure, the space invites visitors to explore Kapten & Son’s world of thoughtful design, function, and modern travel.
