JAIPUR, INDIA: Jaipur Rugs, India’s leading voice in ethical luxury and handmade craftsmanship, proudly announces the launch of Dreamers—a bold, genre-defying art collection created in collaboration with acclaimed textile artist Gurjeet Singh. Dreamers is more than a collection of rugs and wall art—it is a movement stitched together by emotion, memory, identity, and the lived experiences of India’s rural artisans.
Rooted in villages across Rajasthan and echoing within the walls of Jaipur Jail, Dreamers turns traditional hand-knotting into an act of storytelling. Each piece in the collection emerges from intimate conversations, hushed moments shared over looms, and the emotional landscapes of those too often left unseen. Together, Jaipur Rugs and Gurjeet Singh have created a body of work that weaves together personal truths with bold visual language—daring viewers to feel, not just admire.
What Lies Beneath: Craft as Confession: The artworks in Dreamers span themes of gender, caste, queerness, and generational trauma. Through surreal, abstract, and emotionally raw visuals, the collection offers a deeply layered view into the worlds of those who live between tradition and transformation.
- “Bahu Mukhiya” reveals the fractured roles rural women must play—praising, surviving, and suppressing their own truths under societal expectations.
- “The Portraits of Boogli and Her Mother” tenderly reflect the quiet strength of women denied the freedom to dream, and the generational friction between duty and defiance.
- “I Like to Wear Both” boldly celebrates gender fluidity and self-expression through surreal imagery, challenging the norms that bind identity.
- “Black Sun”, created after the Indian High Court’s rejection of same-sex marriage, becomes a haunting symbol of dimmed identity and deferred hope.
- Works such as “I Want to Go Home” and “The Heaviness Within” were born in Jaipur Jail, shaped by the emotional echoes of confinement, and offer a raw portrait of pain, resilience, and longing for liberation.
These are not decorative objects—they are visual essays. Each piece is meticulously crafted using ancient hand-knotting techniques, with knot counts reaching over 600,000 knots, and production timelines spanning up to 145 days. Every artwork carries the signature of its artisan—centering creators like Pushpa, Pinki, Boogli, Rais, Nishrat, and Gajanand as central storytellers, not silent technicians.
Reimagining the Role of Artisan: From Hands to Voices: Where most collaborations position artisans as nameless contributors, Dreamers insists on visibility. Artisans are honored as co-creators, each piece infused with their individual experiences, thoughts, and truths. In this collection, weaving becomes an act of authorship—where trauma, silence, and joy are given space to exist without translation.
“This is what the future of handmade craft must look like,” says Rutvi Chaudhary, Director of Jaipur Rugs. “It’s no longer just about the object—it’s about dignity, ownership, and the storytelling power of those whose voices have long gone unheard.”
The Dreamers collection also includes sculptural portrait heads, created from fire-damaged rugs that were once destined for disposal. Transformed into monumental forms using remnant materials, folk motifs, beads, and buttons, these heads tell stories of survival, environmental responsibility, and emotional reinvention—demonstrating that beauty, like people, often rises from the ashes.
A New Language of Luxury: Emotional, Ethical, Human: With Dreamers, Jaipur Rugs continues to redefine what luxury means—not perfection, but purpose. Not distance, but depth. These artworks challenge viewers to confront not only the aesthetic, but the emotional labor, the humanity, and the suppressed voices that shape each piece.
This is not just a call for admiration—it is a call for recognition. To see the invisible. To hear the longing between the knots. To remember that what lies beneath is what truly holds everything together.
ABOUT JAIPUR RUGS: Jaipur Rugs is a family business strengthened by the purpose of protecting ancestral knowhow and connecting rural craftsmanship with global consumers. By placing the human aspect at its core, the company has grown to become the largest network of artisans in India. It uses the age-old art form of handmade carpets as a tool to bring prosperity into the homes of 40,000 rural artisans of which 85% are women. Founded in 1978 by Nand Kishore Chaudhary with just two looms, it now has over 7,000 looms and sells in over 90 countries. Today the company creates contemporary works of art by collaborating with creative talents capable of showcasing this ancestral craft with a new vision.
