Dubai, United Arab Emirates: In a remarkable stride towards India’s evolving fashion landscape, celebrated Indian haute couture icon Manish Malhotra inaugurated his flagship store at the prestigious Fashion Avenue of the Dubai Mall on December 10, 2023 marking a momentous day for Indian fashion. Notably, Manish Malhotra has earned the distinction of being the first Indian designer to secure a coveted spot at the luxury Fashion Avenue in Dubai Mall, a testament to his international acclaim.
The exquisite 5000 square feet ivory clad palatial store unfolds “The India Story”. Every corner of the store represents the essence of India. From the timeless Chikankari of Mijwan, the artisanal threads of Kashmir, the fine craftsmanship of Zardosi and his signatory sequins from the artisans across the country in addition to bringing his High Jewellery line, together amalgamates "The India Story" in his signature glamorous style.
This inaugural flagship store marks a stride for Indian fashion towards a global presence, heralding the expansion of Manish Malhotra's exquisite brand beyond regional boundaries.
Reflecting on this special occasion, Manish Malhotra shared, “I feel emotional for it has always been my cherished dream to bring the rich artistry of Indian designs, exquisite embroideries, and craftsmanship to a global platform. Representing Modern-day India, that is also deeply rooted in tradition, culture, and luxurious heritage but constantly evolving. This store reflects my warm house, where every person who walks in is embraced by Indian culture and hospitality.
The exquisite store was meticulously crafted by the talented Gauri Khan, who collaborated closely with Manish Malhotra to materialize his grand vision for his inaugural global store.
“A fusion of opulence and grandeur, designing Manish’s store in Dubai was a great experience. My designs tie in the majestic creations of Manish clothes to highlight and showcase every detail as we follow similar design sensibilities.”, said Gauri Khan.
