California, U.S.: Legacy denim brand Edwin (Edwin-usa.com, @Edwinusa) is proud to announce its highly anticipated relaunch in the United States. The brand’s initial offerings will include a selection of their beloved favorites from the brand’s core silhouettes, but also introduce all-new fresh and innovative styles that blend Edwin’s signature, classic designs with an updated, contemporary flair and personality. Known for its authenticity, craftsmanship, and commitment to sustainability, Edwin USA is excited to step into a new era and uncharted territory with a Spring/Summer 2024 collection.
Born in Japan, cut in California, and worn worldwide, Edwin embodies the spirit of innovation and a lifestyle embracing freedom and creativity. With a rich history spanning over seven decades, Edwin introduces a fresh chapter in its story – seamlessly infusing in fresh West Coast style and creative design into its renowned legacy. Edwin’s story began with the introduction of the first made-in-Japan jeans. By the 1970s, the brand had become a pioneer in denim manufacturing. Today, Edwin continues to set the gold standard in denim production, incorporating exclusive fabrics, revolutionary technologies, and advancements in design and fit.
Leading the charge is the introduction of the all-new Workwear Collection, a bold addition to Edwin’s offerings. This collection features the new Luna Shacket -- a workwear inspired top that’s part oversized oxford shirt, part jacket. The Luna Shacket is an everyday essential that can be paired with the Hayley Pant in Lost for a coordinated full look or layered with other denim pieces. It’s one of the most versatile new pieces in the collection.
Another Edwin cult-favorite style is the Lark Bootcut Jean, one of the brand’s best-selling styles. Universally flattering, the Lark Bootcut is a classic, mid-rise micro bootcut jean that sits just at the hips. With a snug fit throughout the hips and thighs and a break at the knee, it creates an elegant, elongated leg and has become a customer go-to for a long, lean, 90’s inspired denim look -- especially in the “Hayes” colorway, an exciting new arrival to the site.
For the girls who stay super on-trend but with a classic twist, the Marli Wide-Leg Jean is a must-have. The Marli Ankle is a wide-leg, women’s ankle jean that sits at the natural waist and fits looser below the thighs, making it an easy style to dress up or down. This high-rise style is perfect for pairing with your favorite slides or sneakers, offering both a modern look and incredible comfort.
Edwin USA will also be dropping limited, curated denim capsules throughout the year, as well as expand into new categories like cotton basics/t-shirts and knitwear.
Sustainability remains at the core of Edwin USA’s mission. Responsibly manufactured at Saitex USA in Los Angeles, recognized as the cleanest denim factory in the world, Edwin USA is at the forefront of circularity, sustainability, and manufacturing innovation.
Key highlights of Edwin USA's sustainable manufacturing practices include:
- Recycled Cotton: Nearly half of the cotton used by Edwin USA is certified organic by the Global Organic Textile Standard (GOTS) or the USDA Organic.
- Energy Efficiency: On average, Edwin USA jeans consume 69% less energy than the industry standard.
- Water Conservation: The production process of Edwin USA jeans uses 98% less water compared to traditional methods.
