Kolkata, India: Dressing men is not an easy task, and often, thanks to the primacy of women’s wear as a barometer of trends and style, a thankless one. But some Indian designers undoubtedly take the cake when it comes to menswear. Not restricted by any one particular style and believing in design being an art form, ‘Aashiana Couture’ has launched their new range of Indian & Contemporary attire for the upcoming Festive season.
When it comes to festive wear for men, traditional garments are the fail-proof attire and there's almost always iteration for every occasion. So, just in time for the impending celebrations, Aashiana Couture has launched their new collection, ‘Saga’.
The collection intelligently features curated outfits that exhibit a touch of tradition with modern patterns and up-to-date cuts. The collection comprises of Kurtas, Jackets, Bandhgalas and the likes, playing with hand embroidery and subtle embellishments. The colour palette encompasses ingenious colours like Lavender, Powder Blue, Salmon Pink, Ivory etc. Known for giving a contemporary touch to aboriginal textiles like Silk, Linen etc, the label intricately weaves every garment to perfection with impeccable artistry and quality. From drapes and asymmetric to classic—these styles are guaranteed to see you through the coming months.
With rising interest in menswear, the men’s collections have become a bellwether of where fashion is going. Aashiana Couture brings a thriving network of fresh subcultures developing around men's style. 'Confluence' by Aashiana Couture aims to bring out the conflux of ‘ready-to-wear' and ‘couture’ elements into the category of Smart Casuals and Semi Formals.
The brand caters to progressive Indian men by offering immense variety across seasons, geographies and occasions. The product categories feature Tuxedos and Suits, playing with subtle embellishments. Multi-utility of every ensemble sets the brand apart from its peers; every piece can be adapted to one’s style aesthetic to express individuality. Using India’s rich cultural heritage of craftsmanship and natural textiles, ‘Confluence’ creates the representation of Indian silhouettes and diffusion wear, remaining deeply rooted in and forms. The design aesthetic can be classified as part vintage, part classic, and part modern. It complements the lifestyle of a neo indigenous man, highly wearable and contemporary, but with an edge. ‘Confluence’ is all about finding your own personal style and having the dream and vision to express them to the world around you.
The code at Aashiana Couture is pure minimalism and promises of high-quality fabrics. The craft emphasizes on traditional and methods of tailoring while aiming towards neo-age aesthetics. Stitched to perfection, this bespoke name effortlessly aces all forms of menswear, be it ethnic or Western.
