Munich, Germany: Strategic realignment: Munich Fabric Start Exhibitions GmbH is strengthening its profile as one of the leading European textile trade shows and will unite all fashion segments under one roof in future. At the upcoming show on 2 and 3 September 2025, the international denim trade show Bluezone and the innovation hub Keyhouse will take place together with Munich Fabric Start and The Source at the MOC in Munich for the first time. The trade show portfolio is thus emphasizing its importance for the European fashion industry and its claim to be a one-stop sourcing solution for designers, product managers and fashion makers.
Reflection of the market: Just like the fashion and denim industries, the trade show sectors are also moving closer together with the new set-up. Synergies will be utilized. The strategic goal is to increase the relevance, efficiency and experience of the event for exhibitors and trade visitors alike.
Same DNA, even more options: The Bluezone will remain a specialized, internationally renowned denim hub. The Denim Trade Show will be seamlessly embedded in the highly frequented areas of Munich Fabric Start. At the heart of the MOC and in close proximity to the Additionals and Fabrics areas, Bluezone will benefit from its new, more central location in Hall 2, opening up new networking opportunities and allowing business potential to be fully exploited. Keyhouse, with its focus on innovation, sustainability and technology, will also gain in reach thanks to its new location and will also have a stronger presence.
"The realignment is a forward-looking step: Bluezone will remain an independent denim hub with international appeal, while Keyhouse, as an innovation forum, will focus even more strongly on sustainability, digitization and materials research. With the combined presence of four established trade show formats, we are opening a new chapter and strengthening our strategic position in the international trade show calendar."
— Peter C. Dumont, Managing Director, Munich Fabric Start
"The Bluezone has always been more than just an exhibition space – with a high level of authenticity, plenty of room for inspiration and its international appeal, it has a characteristic spirit. We are currently working on a design concept that will ensure that the unmistakable blue look & feel and the high-quality atmosphere of the Bluezone will have a strong and different impact at the new location in Hall 2 of the MOC. We are creating an environment that makes trends visible, promotes the personal interaction and focuses on the authenticity of the denim community."
— Florian Klinder, Managing Director, Munich Fabric Start
