New Delhi, India: Birkenstock, the global German lifestyle brand with a long-standing heritage for iconic footwear, is expanding its offline presence across the country and in the capital by opening in Delhi’s premium fashion destinations – Select Citywalk, Saket and DLF Promenade, Vasant Kunj. Select Citywalk, Saket will be the first own retail store by the brand.
In line with its rampant expansion plans, the brand is now present across Delhi’s major fashion hubs. Both of the stores will feature the new Spring/Summer 2022 collection which aims to transport the wearer to an impeccable landscape of versatile, high-end designs which are functional and seasonal.
The Select Citywalk Saket store, located in prime location on the ground floor will also house the 1774 collections which reflect the new interpretations of Birkenstock iconic styles, designed by innovative fashion designers like the recent collaboration with Manolo Blahnik and Jil Sander to name just a few.
The product range at the DLF Promenade, Vasant Kunj store will feature all timeless classics, such as Arizona, Gizeh or Madrid, along with the new collection and an abundance of other styles in trendy materials and colors which are available in all sizes for adults and kids.
As Birkenstock has elevated it’s essentials like the iconic Kyoto is reimagined from an oriental lens with minimalistic cuts; Franca gets a refined update to provide premium, luxe comfort. With this collection, the brand goes on a bold journey through all areas of urban life, opting for impeccable design alongside high-end versatility
“We are thrilled to further capture the Northern market by being omnipresent in the National Capital Region. Our brand has seen an exponential growth in these last two years in India. Thus, we are excited to achieve new milestones with our robust plans to bolster our presence across the country with our first own store in the heart of India”, says Jens Hattab, Regional Managing Director Middle East Africa India at Birkenstock.
“Our very own store in Delhi is strengthening our footprint in the country. This is our first own store in the country and therefore, the launch is special to augment Birkenstock’s presence across India and achieve newer heights. We are elated to further tap into the tremendous potential shown by the Indian market so far. This is why we are really looking forward to make Birkenstock known as being synonymous with innovation, style, and comfort, in the entire country with further expansion planned later in the year”, says Vinay Bansal, Managing Director, Birkenstock India.
With a history which dates as far back as 1774, Birkenstock has been a cult favorite of celebrities, fashion designers, style icons and consumers across the globe for decades. Known not only for its discerning designs and styles but also for the epitome of comfort, the new Birkenstock stores in Vasant Kunj and Saket are long awaited by brand loyalists and the fashion—forward enthusiast of the region.
ABOUT Birkenstock: Birkenstock is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the Birkenstock footbed. The brand that can be traced as far as 1774 is guided by the notion of quality and function in all its actions and across all categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and natural cosmetics, increasingly translating the lifestyle vision of the brand heritage.
With around 5,500 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. Birkenstock was already using the term “footbed” in the 1910s, giving it the meaning, which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, Birkenstock had become a global player. Since 2021, the company is majority owned by L Catterton, the world's largest growth investor focused on the consumer goods industry, and Financière Agache, a holding company controlled by Agache, the holding company of the Arnault family.
Manufactured in Germany, the sandals are sold in more than 100 countries on all continents. Birkenstock also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, Birkenstock added sleep systems and natural cosmetics (Birkenstock Natural Skin Care) to its portfolio of products. Birkenstock has 16 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Poland, Switzerland, Spain, the United Kingdom, France, Norway, Dubai and India.
