New Delhi, India: 'As it is' is centered around embracing authenticity and staying true to who you are. With Babil, we found a perfect alignment of vision and perspective, making the creative process seamless and organic. Rather than imposing a separate direction, our focus remained on encouraging Babil to simply be himself, allowing his natural essence to shine through in every frame.
He embodies a rare combination of authenticity and depth that resonates deeply with Antar-Agni's ethos. A sense of rootedness and craftsmanship characterizes his presence, balanced beautifully with youthful energy and enthusiasm, all while maintaining a calm demeanor and profound sincerity.
Ujjawal Dubey adds, "What truly stood out to us was Babil's genuine nature and kind-hearted personality, qualities that effortlessly shine through both on and off the camera. Our initial interactions with him showed that he embodies the essence of being true to oneself—a core theme of our campaign."
Through this collection, we aim to celebrate individuality and encourage self-expression, echoing Antar-Agni's commitment to empowering individuals to embrace their uniqueness with confidence.
