Karachi, Pakistan: AGI Denim is excited to announce the launch of its Soft Serve collection, showcasing indulgently soft, authentic denim at Kingpins Amsterdam on October 23-24, 2024.
Soft Serve marks a new frontier in denim, combining luxurious softness with the rugged authenticity that defines the iconic material. Inspired by the dual nature of denim’s durability and natural evolution into broken-in comfort, Soft Serve delivers an unexpected sensory experience. A range of drape options is available, ranging from liquid fluidity to soft-surface compact structures. The line features fabrics that are 100% cotton as well as stretch options ranging from dark indigo to light and bright hues. Premium articles in the line feature cellulosic fibers like Tencel Lyocell and Ecovero.
"Denim has often been about ruggedness, but with Soft Serve, we’ve taken it a step further, offering a luxuriously soft handfeel while preserving its iconic character." said Hasan Javed, Executive Director of AGI Denim. "This collection balances denim’s inherent strength with unparalleled comfort, blending innovation and tradition seamlessly into one fabric."
Soft Serve is the result of advancements in AGI Denim’s processes, including Soft-Tech technology, fiber selection, and fabric finishing. The collection’s 3D twill texture adds visual depth, with weights ranging from 8.5 to 13.5 ounces, offering both fashion and core options for various styles and seasons.
AGI Denim invites clients to experience this unbelievably soft, unapologetically denim line at the upcoming Kingpins show next week.
About AGI Denim: AGI Denim (Artistic Garment Industries) is a leading vertical premium denim manufacturer in Pakistan, with a long-standing history dating back to 1993. The company is at the forefront of the industry, committed to minimizing its environmental impact while maximizing social and economic benefits. AGI Denim's innovative culture and commitment to sustainability and social responsibility are reflected in its best-in-class infrastructure, end-to-end LEED certifications, and B Corp certification.
