Karachi, Pakistan: AGI Denim has partnered with Green Story, an innovative sustainability analytics platform, to measure the environmental impact of its products in a credible and easy-to-understand manner, accessed via QR codes. This collaboration aims to quantify the environmental performance of AGI Denim's products using Green Story's Life Cycle Assessment (LCA).
The fashion industry is placing greater emphasis on transparency, with brands and retailers seeking manufacturers who prioritize sustainable practices. AGI Denim is committed to offering visibility into its supply chain. By providing Digital Product Passports accessed via QR codes, the denim manufacturer is making it easier for its clients to learn more about the product journey through the value chain. This enables AGI Denim’s clients to communicate the provenance and journey of its denim products directly to consumers. The solution also helps companies prepare for upcoming legislation that requires increased transparency in their management and reporting of environmental, sustainability, and governance (ESG) impacts and risks.
Green Story specializes in LCAs, offering comprehensive data on the environmental impact of products across their lifecycle. The company’s meticulous process involves data collection at every stage, followed by a thorough analysis to evaluate the environmental and social impact of each component and supplier. By presenting the findings in a visually engaging format adhering to global standards and regulations, Green Story enhances the accessibility of sustainability data for consumers.
"We are thrilled to collaborate with AGI Denim in pioneering transparency and sustainability in the fashion industry," stated Akhil Sivanandan, CEO of Green Story. "Through this partnership, we are empowering AGI Denim and its clients with actionable insights into their environmental impact, enabling informed decisions that drive positive change. Together, we are setting new standards for responsible manufacturing and ethical sourcing, demonstrating our shared commitment to building a more sustainable future."
With this collaboration, AGI Denim aims to provide Digital Product Passports to its clients with footprint assessments and supply chain visualizations. This empowers AGI Denim's clients to share transparent sustainability data with their own customers, differentiating themselves in the marketplace and building trust with eco-conscious consumers.
"AGI Denim is proud to lead the charge towards transparency and sustainability in fashion. Our collaboration with Green Story signifies a powerful stride towards impactful change,” stated Hasan Javed, Executive Director at AGI Denim.
Over the past three decades, AGI Denim has led with innovation, committed to minimizing its environmental impact while maximizing social and economic benefits. Partnering with Green Story, AGI Denim is actively shaping a sustainable future, paving the way for a more transparent and eco-conscious industry.
About AGI Denim: AGI Denim (Artistic Garment Industries) is a leading vertical premium denim manufacturer in Pakistan, with a long-standing history dating back to 1993. The company is at the forefront of the industry, committed to minimizing its environmental impact while maximizing social and economic benefits. AGI Denim's innovative culture and commitment to sustainability and social responsibility are reflected in its best-in-class infrastructure, end-to-end LEED certifications, and B Corp certification.
The company strongly emphasizes responsible fiber sourcing and traceability, ensuring its products are produced ethically and sustainably. Water stewardship is also a key focus, with a high percentage of recycling and responsible use of this precious resource. AGI Denim's commitment to renewable energy is demonstrated through its use of modern plants and machinery that are energy-saving, efficient, and increasingly powered by solar energy.
AGI Denim is proud of its employee recognition and gender equality programs, such as Gap Inc.'s P.A.C.E. program which empowers women in the workplace. The company is committed to strong corporate governance and CSR practices, which have earned it the patronage of some of the world's top retail and designer brands.
The company invested $75 million into state-of-the-art infrastructure and cutting-edge technology, commencing production in an industrial park with over one million square feet of purpose-built area.
About Green Story: Green Story is a leading sustainability intelligence platform exclusively crafted for the apparel, accessories, and textiles industry. Anchored in data excellence and empowered by a team of experts, Green Story drives sustainability transformation by delivering precise insights into a product's environmental footprint.
Our core capabilities include assessment, aggregation, and augmentation of supply chain data, impact reduction recommendations and training. We also specialize in cradle-to-grave scalable product-level lifecycle assessment compliant with international standards, offsetting and insetting project procurement and integration, and hold expertise in recommendations on how best to reduce product impacts.
Coupled with a trusted marketplace for impactful environmental offsets and stringent compliance tools, Green Story adeptly turns the intricate challenges of sustainability into scalable, credible, and data-backed solutions. Green Story partners with hundreds of leading brands and manufacturers across the world in driving sustainable change.
