Karachi, Pakistan: AGI Denim and Huue join forces to bring to market denim and jeans made from bio-based technology, Huue Indigo, to advance responsible manufacturing. Huue Indigo is made from microbial fermentation using microbes engineered to digest sugars to produce natural enzymes that create colors. This strategic partnership, a first in Pakistan, aligns with AGI Denim's holistic vision for a sustainable future that includes denim.
Huue stands at the forefront of sustainable dye technology, with a particular focus on the denim industry. Their groundbreaking innovation, Huue Indigo, is produced by leveraging bio-based technology, which mirrors how color is made in the natural world, resulting in sustainable dyes that are just as effective as conventional — without the environmental impact and toxic chemicals.
Recently Huue celebrated a significant milestone by completing its Series A funding round. This endeavor received substantial support from prominent investors, including Material Impact, HSBC Asset Management's Climate Tech VC, and existing stakeholders like SOSV's IndieBio and iGlobe. Notably, influential figures such as Nobel Prize winner and CRISPR Technology inventor Jennifer Doudna, alongside Professor Jamie Cate, have played pivotal roles in endorsing and advancing Huue's groundbreaking initiatives.
Michelle Zhu, CEO and Co-Founder of Huue, stated, “This is a momentous milestone for making Huue Indigo available to the market and showcasing our commercial readiness. We are thrilled to partner with AGI Denim and support their leadership in reshaping the denim sector. Our collaboration represents what is possible with innovative and change-driven partners. AGI Denim's latest fabrics, dyed with Huue Indigo, offer performance on par with conventional indigo while eliminating fossil fuels and toxic chemicals from the key ingredient in making our jeans. This partnership underlines our shared commitment to a cleaner, greener future.
Recognized as a leader in the industry, the world’s first end-to-end LEED Gold-certified and Pakistan’s sole B Corp company, AGI Denim, understands the increasing need for responsible materials and processes. Partnering with Huue enables AGI Denim to seamlessly integrate sustainable raw materials and state-of-the-art eco-friendly production processes, making them a formidable force in responsible manufacturing.
Hasan Javed, Executive Director of AGI Denim, expressed, "AGI Denim is thrilled to partner up with Huue, a revolutionary bio-indigo startup. This collaboration is a groundbreaking endeavor with the potential to be a game-changer in the denim industry."
AGI Denim and Huue are paving a transformative path towards responsible manufacturing, pioneering innovations that extend far beyond denim and resonate with industries worldwide. This partnership symbolizes a commitment to a cleaner, greener future and stands as a testament to what can be achieved when visionary companies collaborate for the betterment of our planet.
About AGI Denim: AGI Denim (Artistic Garment Industries) is a leading vertical premium denim manufacturer in Pakistan, with a long-standing history dating back to 1949. The company is at the forefront of the industry, committed to minimizing its environmental impact while maximizing social and economic benefits. AGI Denim's innovative culture and commitment to sustainability and social responsibility are reflected in its best-in-class infrastructure, end-to-end LEED Gold certification, and B Corp certification.
The company strongly emphasizes responsible fiber sourcing and traceability, ensuring its products are produced ethically and sustainably. Water stewardship is also a key focus, with a high percentage of recycling and responsible use of this precious resource. AGI Denim's commitment to renewable energy is demonstrated through its use of modern plants and machinery that are energy-saving, efficient, and increasingly powered by solar energy.
AGI Denim is proud of its employee recognition and gender equality programs, such as Gap Inc.'s P.A.C.E program and Kontoor Brands' Her Essentials training, which empowers women in the workplace. The company is committed to strong corporate governance and CSR practices, which have earned it the patronage of some of the world's top retail and designer brands.
Recently, AGI Denim invested $75 million into state-of-the-art infrastructure and cutting-edge technology, commencing production in a new industrial park with over one million square feet of purpose-built area. AGI Denim continues to produce quality denim, using only the latest equipment and machinery, in a safe and productive work environment as the only B Corp company in Pakistan.
