Karachi, Pakistan: AGI Denim, a leading vertical denim manufacturer, has partnered with Good Earth Cotton, a regenerative cotton farming company, to bring traceable regenerative cotton with FibreTrace to the denim industry in Pakistan. The collaboration aims to increase the traceability of cotton and promote responsible practices in the fashion industry.
Australia-based Good Earth Cotton is a company committed to producing regenerative cotton that is good for the environment and the communities in which it is grown. The cotton is grown using natural methods that promote soil health and biodiversity and is traceable through the FibreTrace platform. FibreTrace is a platform that provides end-to-end traceability of textile fibers, from farm to finished product.
AGI Denim has embraced this innovative approach to cotton production and is now using Good Earth Cotton's traceable regenerative cotton in its denim manufacturing process. The company recognizes the importance of regenerative farming and is committed to reducing its environmental impact while providing high-quality denim products.
Mr. Hasan Javed, Executive Director of AGI Denim, shared his thoughts about the collaboration. He said, "We are thrilled to work with Good Earth Cotton to bring regenerative cotton to the denim industry. Not only is it the only climate-positive cotton in the world, but also fully traceable through FibreTrace. This partnership is another tangible step forward in our commitment to responsible and sustainable practices. We are proud to be part of this movement towards a better and more transparent future for fashion."
The benefits of regenerative cotton are numerous. A major one is that it helps to sequester carbon and reduce the carbon footprint of cotton production. It also promotes sustainable livelihoods for cotton farmers and their communities.
AGI Denim and Good Earth Cotton are paving the way for a more sustainable and responsible fashion industry. Using traceable regenerative cotton is essential to greater transparency and accountability in the supply chain, benefiting the environment, people, and industry.
About AGI Denim: AGI Denim (Artistic Garment Industries) is a leading vertical premium denim manufacturer in Pakistan, with a long-standing history dating back to 1949. The company is at the forefront of the industry, committed to minimizing its environmental impact while maximizing social and economic benefits. AGI Denim's innovative culture and commitment to sustainability and social responsibility are reflected in its best-in-class infrastructure, end-to-end LEED Gold certification, and B Corp certification.
The company strongly emphasizes responsible fiber sourcing and traceability, ensuring that its products are produced ethically and sustainably. Water stewardship is also a key focus, with a high percentage of recycling and responsible use of this precious resource. AGI Denim's commitment to renewable energy is demonstrated through its use of modern plants and machinery that are energy-saving, efficient, and increasingly powered by solar energy.
AGI Denim is proud of its employee recognition and gender equality programs, such as Gap Inc.'s P.A.C.E program and Kontoor Brands' Her Essentials training, which empowers women in the workplace. The company is committed to strong corporate governance and CSR practices, which have earned it the patronage of some of the world's top retail and designer brands.
Recently, AGI Denim invested $75 million into state-of-the-art infrastructure and cutting-edge technology, commencing production in a new industrial park with over one million square feet of purpose-built area. AGI Denim continues to produce quality denim, using only the latest equipment and machinery, in a safe and productive work environment as the only B Corp company in Pakistan.
